Anthony George

Chief marketing officer

About the features of advertising in the modern world, consumers, existing misconceptions, and innovative approaches to work. Today we will talk about this with Mr. Anthony George, who holds the position of Chief marketing officer at TechBerry.

– Hello Anthony. I propose to start by discussing fundamental issues. What do you think is marketing and advertising? Are there any differences between these concepts?

– Good afternoon. Marketing and advertising are fundamentally different concepts. If you look at everything from a philosophical point of view, marketing is a particular set of tasks that form the critical direction of the company’s work. At the same time, advertising is a tool to achieve your goals.

– The question immediately arises: are you engaged in marketing, advertising, or can you call yourself a seller?

– In short, I do not do any of the above. I studied and worked quite a lot, so I gained invaluable experience that allowed me to cover different areas of activity. In this regard, TechBerry is the best option for me to grow and develop my career. This company stands out from the crowd and builds the most ambitious plans. Everyone associated with TechBerry is an extraordinary individual. Thanks to this, we avoid standard templates and create a unique product. This philosophy is very pleasing to me. If you fail to understand it, you will not be able to achieve outstanding results in the company.

– You like the company’s development philosophy. Is it because your values align with TechBerry’s, or do you still have to change your preferences to achieve your career goals?

– All my life, I consider myself a reformer. I love coming up with new ideas and proving their effectiveness. That is why I work at TechBerry, where I gathered a team of people like me. We are all on the same wavelength, so we try to do useful things, not paying attention to other companies’ developments. If we philosophize a little and imagine a glass of water, our first competitors will call it half empty, the second – half filled. We, in turn, call it dirty, considering the minor stains from fingers on the glass. We will wipe them off and present them to the public in perfect condition. We took this philosophy as a basis from the company’s first days. Therefore, while competitors work only on obvious things, we deal with nuances.

– In general, is this approach to work justified? Do modern consumers need nuances, or do they see only the basics?

– This is a difficult question that can be answered within a few hours. I can give examples of hundreds of books where this topic is touched upon, and in none of them will you find an exact answer. Modern society has specific delusions that prevent them from thinking globally and getting the most available information. You need to make the client love your product at first sight. If this is not done, he will quickly switch to other offers.

– At first sight? Literally?

– Yes. Moreover, I will tell you that such a rule is relevant to any human activity. For example, when watching a movie, you probably noticed that the frame rate is at most 5 seconds. This rule explains this. If you linger at one angle for a long time, the viewer will quickly get tired of it.

– Fine. What can you say about TechBerry? Does the rule you mentioned apply to it?

– No, and I’m pleased about it. I want to talk briefly about this subject because our dialogue will last long. Everyone needs to understand from the outset that the sale of literature and food products is fundamentally different. If you pay attention to TechBerry, we are not engaged in sales and advertising. At the same time, we use an approach in which we try to build a trusting relationship with the client and establish a dialogue with him.

– Does a simple dialogue help to earn?

– If you are asking about TechBerry, then definitely yes. At the same time, it is essential to understand that the dialogue being built is equally beneficial to us and the client. Thanks to this, we can move in our rut, not paying attention to the standard rules for working with consumers. This method has its pros and cons. The advantages are in obtaining practical and effective solutions to achieve your goals. In contrast, they can put inflated customer needs. All the people collaborating with TechBerry are bright enough that they require us to answer many questions. We try to respond promptly to them, individually adjusting to each client. All of the above can be attributed to marketing. However, in our case, the process has a deeper meaning and the possibility of development.

– If I understand you correctly, could any advertising be more effective?

– Not certainly in that way. It is not the quantity or size of advertising that matters but its content. If you understand the needs of your target audience, then even a few words written on a simple piece of paper will work. Most of our potential clients are initially well-versed in trading. They can understand things that would seem incredibly complex to an ordinary person. Our task is to match the high level of these people and avoid stooping to banalities. This is the only way we can attract their attention with our product.

– So, you need to study customers, paying attention to any little things comprehensively.

– Yes and no at the same time. We usually have the same goals and development priorities as our clients. In this regard, straightforward dialogue with the help of available tools is enough for us. It will help to understand the wishes and needs of people, as well as to find out all the strengths and weaknesses of our product. Such joint work helps to move forward faster toward the goal.

– Does it look like a symbiosis, or am I wrong?

– You’re right. Everything that is offered to TechBerry customers is unique and incredibly effective. People understand this, so they work with the company as a team, trying to help make our product even better. Such an attitude can be called symbiosis, from which each side receives a particular benefit. All this is the basis for future successes, which, I have no doubt, will be impressive.