Apple Vision Pro: An Experimental High-Price Headset

The early reviews are pouring in for the Apple Vision Pro mixed-reality headsets, and it seems unlikely that they will create a frenzy among buyers or ignite stock market interest.

And this comes as no surprise. As previously reported, the Vision Pro falls into the high-price experimental product category, catering to a specific niche. It will take several quarters, if not years, for the Vision Pro to make a significant impact on Apple’s financial performance.

The recent Tuesday trading showed a 1.7% drop in Apple stock, bringing it to $188.47. Consequently, the company’s market value has dwindled to $2.92 trillion, placing it just over $100 billion below Microsoft’s valuation of $3.05 trillion. Apple shares have experienced a 2% decline since the beginning of the year.

Heralded as a groundbreaking spatial computer that transforms various aspects of life such as work, collaboration, connection, memory recall, and entertainment, Apple launched the Vision Pro ahead of its official release this Friday.

The base version of the headset is priced at $3,499, with higher price points for versions offering additional memory. Notably, wearing glasses while using the Vision Pro is not possible, necessitating an additional expense for those requiring corrective lenses. With taxes applied, this device can easily set you back more than $4,000.

While you may consider purchasing one in the future, most reviewers suggest that only developers and loyal Apple enthusiasts feel any urgency to make this investment.

Apple Vision Pro: The Pros and Cons

Introduction

The Wall Street Journal Review

Describing the Vision Pro as a product primarily aimed at app developers and die-hard Apple fans, The Wall Street Journal highlights its hefty $3,500 price tag. Acknowledging its initial flaws, such as its large size, weight, and subpar battery life, the review also notes the limited number of outstanding apps available for the device.

CNET’s Take

CNET’s review takes a similar tone, emphasizing the Vision Pro’s impressive display quality while cautioning against recommending it to friends or family due to its high price and lack of VisionOS apps at launch. The reviewer acknowledges that despite its advancements, the device does not yet justify its steep cost.

ZDnet’s Perspective

ZDnet’s reviewer goes a step further, clearly stating that the Vision Pro is primarily an expensive developer kit that most individuals should not consider purchasing. This perspective focuses on the niche market that the device caters to, recognizing that it may not be suitable for the average consumer.

Analyst Predictions

Contrasting with these critical assessments, Wedbush analyst Dan Ives predicts a strong sales performance for the Vision Pro. Previously projecting 460,000 units sold in 2024, Ives raised his forecast to 600,000 units. He believes that this launch represents Apple’s first step into the world of artificial intelligence (AI) and anticipates discussions about a separate AI App Store at WWDC this summer. Ives envisions the Vision Pro seamlessly integrating with Apple’s existing ecosystem of devices and creating revolutionary AI use cases in various domains, including health, fitness, sports, and autonomous technology.

Conclusion

Though the reviewers’ opinions on the Vision Pro differ, one thing is clear: this device is a bold entry into the world of AI and wearable technology. While the initial offering may not appeal to all consumers, time will tell whether Apple can overcome the limitations and deliver on its long-term vision for the Vision Pro.