VF Corporation has announced a wider loss for the first quarter, with sales declining at a double-digit rate for both its Dickies and Vans brands. The Denver-based apparel and footwear company reported a loss of $57.4 million, or 15 cents per share, for the quarter ending July 1. This represents an increase from a loss of $56 million, or 14 cents per share, in the same quarter last year.
Sales Performance
Revenue decreased by 8% to reach $2.09 billion, slightly surpassing analysts’ expectations of $2.07 billion. The Vans and Dickies brands experienced substantial declines in sales, with drops of 22% and 20% respectively. On the other hand, The North Face recorded a 12% increase in sales, while Timberland witnessed a decrease of 6%.
Segment Performance
Wholesale revenue suffered a decline of 12%, while direct-to-consumer sales fell by 3%.
Future Outlook
Chief Financial Officer Matt Puckett expressed confidence in meeting the company’s earnings target for the quarter. He also emphasized VF Corporation’s continued commitment to improving operational execution. Puckett acknowledged that it may take some time for revenue performance to reflect the ongoing actions.